Public Relations- How to use PR effectively.

• Delivery: Face to Face
• Trainer: Stephen Ryan
• Booking: Limited Places
• Enquiries: eryan@secad.ie

Objectives

This course is designed to help Tourism & Hospitality businesses promote their
product or service more effectively.

Course Outcomes & Content

• Gain an understanding of what PR is.
• Learn about some of the concepts used in public relations.
• Be aware of what makes a story newsworthy.
• Learn how to create an impactful press release.
• Learn about the importance of a good photograph to describe your story.
• The strategy and use of social media in PR campaigns
• The Role of Twitter and its influence on the media
• How to leverage your story on a trending topic