Facebook Advertising
Programme length: 1 x half days
Number of participants: 12 – 15
Trainer: Sandra Hennessy – Be Dynamic (Lead Trainer)
Course Objectives:
The participants will:
- Learn how to choose ad objectives for Facebook ad campaigns
- Understand how to use the ads manager interface and boots button
- Build audiences using the Facebook pixel and other custom audience tools.
- Discover design tools like Canva to design impactful ads
Outcomes:
All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get a high return on their investment. Participants will leave the workshop with a good understanding of how Facebook advertising works and be able to translate what they have learned into their own business.
Course Outline:
This workshop will take participants through the key elements of designing and building Facebook ad campaigns that work.
- Trainer and participant introductions. Outline key objective of all participants
- Getting inspiration for Facebook advertising and choosing an objective and setting targets
- Building audiences including installing a pixel on a site
- The Facebook ads structure – a walk through the structure of an ad and the different options available
- Making creative elements for ads – tips, tools and techniques on designing effective ad creative
- Running your ads – step by step on how to run an effective ad campaign
- Measuring Facebook ad success using Facebook insights and website analytics
- Case studies and examples of micro and small businesses succeeding using Facebook ads
Practical elements:
- Creating Facebook ad audiences using Audience insights and custom audiences
- Creating images for advertising campaigns using Canva
- Create an ad plan for your next campaign